​

A Name, and the Philosophy Behind a Brand

My Chinese name is Junwei Wu.

“Jun” represents balance, measure, and inner clarity.
“Wei” refers to resilience — a quiet strength that is gentle, yet never weak.

From the very beginning, this name was never about loud success or visible greatness.
It was about how to stand in the world as a person.

Gentle, but not fragile.
Restrained, but never silent.

This philosophy later became the foundation of Original Colour.

Original Colour: Keeping What Is Real

Original Colour was born from a simple but persistent question:

In a world that constantly asks you to blend in,
can you still remain true to your original self?

Within the LGBTQ+ community, this question feels especially personal.

Too often, identities are simplified.
Expressions are reduced to symbols.
Authenticity is tolerated — but only within limits.

True inclusion, however, is not about turning everyone the same color.
It is about allowing every color to exist without dilution.

That is where the name Original Colour comes from.

It is not about creating a new identity —
it is about protecting the one you already have.

How a Name Shaped the Brand

Jun — Balance and Respect

Original Colour never seeks extremes.

We do not turn difference into spectacle.
We do not use identity as a marketing tool.

“Jun” stands for:

• balance in expression

• respect for individuals

• restraint in communication

True confidence does not need to shout.
It does not need constant validation.

Wei — Gentle Strength, Uncompromised

“Wei” is not softness.

It is the strength of:

• quiet persistence

• calm resistance

• long-term conviction

This is why Original Colour began with high-quality performance socks.

They stay close to the body, yet never demand attention.
They support movement, without overshadowing presence.
They are everyday essentials — deeply personal, yet understated.

Much like many LGBTQ+ individuals:

Not asking to be defined — only to be respected.

From Name to Action

Original Colour is not simply a product-driven project.
It is a long-term expression of values:

• We support the LGBTQ+ community without turning support into slogans

• We speak of inclusion without commercializing identity

• We design products, but always start with respect for people

Just like my name Junwei Wu suggests:

Move with balance.
Stand with conviction.

A Message for This Era

What Original Colour ultimately wants to say is simple:

You do not need to be corrected.
You only need to be seen.

This is the meaning of my name.
And it is the reason this brand exists.